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BAREFOOT® MAKES GREAT STRIDES TO
CROSS ONE MILLION CASE MILESTONE
MODESTO, CA (January 2006) — Barefoot®, the
popular and fast-growing line of California wines, announced today
that it crossed the one million case milestone in 2005. This
78-percent growth over 2004 shipments earns Barefoot the #18 spot in
the popular wine category according to IRI and is a testament to
Barefoot’s powerful momentum in consumer minds. Launched in 1986
with just two magnum-sized varietals, the brand’s footprints now
include 26 unique offerings across four lines: Barefoot, Barefoot
Bubbly, Barefoot on the Beach, and Barefoot Reserve.
“This is an exciting time for us as we hit the million case mark,”
said Jake Wheatley, Marketing Manager for Barefoot. “We raise our
glasses to our Barefoot friends, both new and old, who enjoy our
flavorful and affordable wines. Get Barefoot and have a great
time!”
For the past two decades, Barefoot has been actively involved in
helping various not-for-profit organizations and charities that
support local communities, art organizations, environmental and
conservation groups, advocacy groups that fight homelessness and
disease, as well as the gay and lesbian community. Last year alone,
Barefoot participated in nearly 300 local tasting and charity events
around the country and in 2006 they are stepping up their goal to
500 events, each conceived and executed by Barefoot’s unique team of
ten “Barefooters” who manage regional sales and marketing
initiatives.
Most recently, Barefoot was honored by Philanthropy World Magazine
with the 2005 PAVE Award (Philanthropy And Volunteerism in
Education) for its dedication to helping charities in need. “Our
commitment to putting the “fun” in fundraising has placed us at the
pinnacle of philanthropy today,” said Eric Dorton, the Southwest
Barefooter.
Barefoot’s award-winning California wines are attractively priced
at approximately ($5.99 750-ml, $10.99 1.5-liter) and can be found in colorful cases
with the big footprint. Barefoot offers a variety of types including
Chardonnay, Merlot, Cabernet Sauvignon, Shiraz, Zinfandel, Sauvignon
Blanc and White Zinfandel. Barefoot Bubbly sparkling wine made from
Chardonnay grapes comes in Brut (dry) and Extra Dry (slightly sweet)
and retails for approximately $9.99. The Barefoot on the Beach line
of blends comes in three types (Red, White, and White Zinfandel) and
retails for approximately $4.99. Barefoot Reserve, from Sonoma
County, is available in Cabernet Sauvignon, Merlot, Zinfandel,
Chardonnay, Sauvignon Blanc, Pinot Noir and Meritage and retails
between $14.99 - $16.99.
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Note to Editor: Product samples and images are available upon
request.
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