PRESS RELEASE

Barefoot® Cellars Forms Alliance with Premier Wine and Spirits in Metro New York and Letchworth Wine and Spirits in Upstate New York

SANTA ROSA, Calif.-- April 8, 2004--Grape Links, Inc., producer of Barefoot Cellars wines, has appointed Premier Wine and Spirits as their new distributor in Metro New York. As of April 1st, 2004, Barefoot Cellars will have full distribution of all of Barefoot Cellars brands in Metro New York area. Additionally, Letchworth Wine and Spirits will assume distribution of the Barefoot Cellars portfolio in upstate New York as of May 1, 2004. The Barefoot Cellars portfolio includes Barefoot Cellars California, Barefoot Reserve Sonoma County, Barefoot on the Beach and Barefoot Bubbly 100% Chardonnay Champagne.


Barefoot Cellars has been producing wines of exceptional value since 1986. Their mission statement is, "To make the best wine for the best price." The cornerstone of the winery's business is its velocity-priced wines from California that retail under $7.00. These wines were awarded over 300 medals last year and received outstanding quality accolades from many of the biggest publications in the wine industry. (Wine Enthusiast named Barefoot Bubbly Brut 100% California Chardonnay Champagne as one of the top 100 wines of the year.)

"Premier Wine and Spirits of New York is thrilled to represent a hot-selling, popular national brand like Barefoot Cellars wines," said Fred Horowitz, Premier Senior VP Sales. Jerry Murphy, Letchworth Vice President Sales, said, "Our entire sales staff is fired up and can't wait to hit the streets with this exciting portfolio".

"With Premier and Letchworth, we have the strength of two Gallo Wine company houses that have significant market knowledge, brand building ability and commitment to service. These factors among others make this relationship a perfect fit for Barefoot wines in New York," says Aaron J. Fein, Grape Links Inc. Director of Business Development.

Barefoot Cellars also produces a Sonoma County Reserve line of wines which retail under $20 that include: Russian River Valley Pinot Noir and Chardonnay, Alexander Valley Sauvignon Blanc, Merlot, and "Impression" Meritage, as well as Dry Creek Valley Cabernet Sauvignon and Zinfandel.

Barefoot Cellars is making this transition as the company's sales are hitting record highs. Within the last 4 years, Barefoot Cellars has increased sales and production by an average of 20% per year in a challenged wine market, culminating in their most recent award of "Hot Brand" for 2004 by Impact Magazine.

Barefoot Cellars California, Barefoot Reserve Sonoma County, Barefoot on the Beach and Barefoot Bubbly 100% Chardonnay Champagnes will be available through Premier Wine and Spirits and Letchworth Wine and Spirits. If you have questions or would like to place an order in New York please call 516-921-9005 for Premier or 800-767-5034 for Letchworth. If you would like more information about Barefoot Cellars wines, please call 800-750-8828.

 

 


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