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PRESS RELEASE
Barefoot® Cellars Forms Alliance with Premier
Wine and Spirits in Metro New York and Letchworth Wine and Spirits
in Upstate New York
SANTA ROSA, Calif.-- April 8, 2004--Grape
Links, Inc., producer of Barefoot Cellars wines, has appointed Premier
Wine and Spirits as their new distributor in Metro New York. As
of April 1st, 2004, Barefoot Cellars will have full distribution
of all of Barefoot Cellars brands in Metro New York area. Additionally,
Letchworth Wine and Spirits will assume distribution of the Barefoot
Cellars portfolio in upstate New York as of May 1, 2004. The Barefoot
Cellars portfolio includes Barefoot Cellars California, Barefoot
Reserve Sonoma County, Barefoot on the Beach and Barefoot Bubbly
100% Chardonnay Champagne.
Barefoot Cellars has been producing wines of exceptional value since
1986. Their mission statement is, "To make the best wine for
the best price." The cornerstone of the winery's business is
its velocity-priced wines from California that retail under $7.00.
These wines were awarded over 300 medals last year and received
outstanding quality accolades from many of the biggest publications
in the wine industry. (Wine Enthusiast named Barefoot Bubbly Brut
100% California Chardonnay Champagne as one of the top 100 wines
of the year.)
"Premier Wine and Spirits of New York
is thrilled to represent a hot-selling, popular national brand like
Barefoot Cellars wines," said Fred Horowitz, Premier Senior
VP Sales. Jerry Murphy, Letchworth Vice President Sales, said, "Our
entire sales staff is fired up and can't wait to hit the streets
with this exciting portfolio".
"With Premier and Letchworth, we have
the strength of two Gallo Wine company houses that have significant
market knowledge, brand building ability and commitment to service.
These factors among others make this relationship a perfect fit
for Barefoot wines in New York," says Aaron J. Fein, Grape
Links Inc. Director of Business Development.
Barefoot Cellars also produces a Sonoma County
Reserve line of wines which retail under $20 that include: Russian
River Valley Pinot Noir and Chardonnay, Alexander Valley Sauvignon
Blanc, Merlot, and "Impression" Meritage, as well as Dry
Creek Valley Cabernet Sauvignon and Zinfandel.
Barefoot Cellars is making this transition
as the company's sales are hitting record highs. Within the last
4 years, Barefoot Cellars has increased sales and production by
an average of 20% per year in a challenged wine market, culminating
in their most recent award of "Hot Brand" for 2004 by
Impact Magazine.
Barefoot Cellars California, Barefoot
Reserve Sonoma County, Barefoot on the Beach and Barefoot Bubbly
100% Chardonnay Champagnes will be available through Premier Wine
and Spirits and Letchworth Wine and Spirits. If you have questions
or would like to place an order in New York please call 516-921-9005
for Premier or 800-767-5034 for Letchworth. If you would like more
information about Barefoot Cellars wines, please call 800-750-8828.
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