 |

PRESS RELEASE
Barefoot® Cellars
Receives the Adams Beverage Group Fast Track Growth Brand Award
for 2004
SANTA ROSA, Calif.--(BUSINESS WIRE)--Feb. 10, 2005--The Adams Beverage
Group, producer of Beverage Dynamics, Cheers and StateWays magazines,
has awarded Barefoot Cellars Winery the Fast Track Growth Brand
Award for sales in 2004. In order to qualify for this award, a brand
must be at least 5 years old, exceeded sales of 100,000 nine liter
cases, and have double digit growth in each of the previous 4 years.
Barefoot not only met, but exceeded all of the qualifications and
is on track to do even better in 2005.
Over the past 5 years, Barefoot has carefully crafted a highly effective
network of regional sales managers, who together with strategically
selected partners and an unrelenting commitment to customer service,
have helped deliver consistent, double digit sales growth. The winery
has been growing at an average rate of 20% for past 5 years, culminating
in 2004 when they sold over 590,000 cases, showing a growth of 58%
over 2003.
The Barefoot Cellars commitment to quality, consistency and customer
service is one of the major keys to their success. "Customers
need to feel secure in their decision to purchase a bottle of wine.
We want them to feel that when they see the Barefoot label, they
know they are purchasing a quality product for a great price,"
stated Jennifer Wall, Barefoot Cellars Winemaker.
As they look forward, Barefoot has made
strategic moves in its distributor network that will easily allow
them to surmount the goal of 750,000 cases by the end of 2005.
|
 |