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Barefoot® Cellars Takes 17 Medals at The American Wine Society's Commercial Wine Competition

January 7, 2005 - Sonoma County, CA - Barefoot Cellars capped off another record breaking year, receiving 17 medals at the American Wine Society's Commercial Wine Competition, November 10-11 at State College Pennsylvania, including a gold medal for its California Merlot.

Winemaker Jennifer Wall summarized 2004 as "One giant step! Each year our quality is recognized with more and more awards. We owe a lot to our customers and consumers who play a big part in spreading the word about Barefoot. Our greatest award is Barefoot's increasing acceptance by wine drinkers throughout the country."

In 2004, Barefoot received over 350 awards and citations for its Barefoot California, Barefoot Sonoma County Reserve, Barefoot on the Beach, Barefoot Bubbly and J. Lynne wines. Sales reached a record 600,000 cases, an increase of 60% compared to 2003. In April, the Company's sales success earned it an Impact "HOT BRAND" award from M. Shanken Communications, an honor reserved for only the top growth brands in the US market.

"Perhaps our proudest achievement over the past year has been the acceptance of our Barefoot Bubbly Chardonnay Champagne", explained Jennifer. "This product was introduced in 1998 and since then has become widely known for its outstanding value. Sales almost doubled in 2004 and the Barefoot Bubbly Brut was named the Best Champagne in the Americas under $10 at the 2004 VinoChallenge Wine Competition in Atlanta Georgia."

"We have so much to be proud of and we want to share this with all those who have contributed to our success. One way we are doing this is by attaching labels to our bottles that show our various awards. We haven't lost touch with our roots. Our commitment remains; the best wine at the best price," exclaims Bonnie Harvey, Founder and Vice President.

As the Company steps into 2005, their focus remains on exceeding wine drinkers expectations and using their unique merchandising, marketing and information tools to deliver superior service to customers.







 

 


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