PRESS RELEASE

Best Booth at ZAP!
Barefoot® Cellars Celebrates Hawaiian Style

Santa Rosa, California- February 4, 2005- Barefoot Cellars started the year off in style….Hawaiian style that is! This fast track brand has been known for its irreverent take on the wine business over the years along with its commitment to quality, consistency and most of all fun. This year's Zinfandel Advocates and Producers (ZAP) event at Fort Mason in San Francisco was no different. In true 'Barefoot Style' the winery assembled a booth that was unmatched, bringing in their own "tiki" bar to the event where over 300 wineries attended and poured Zinfandel.

The Barefoot Cellars brand concept has always been to "Get Barefoot and have a Great Time", and they have no problem leading by example. With over 10,000 people in attendance, Barefoot made every effort to get consumers to try their wines. Those Zinfandel lovers who visited the Barefoot Cellars booth left adorned with Hawaiian Lei's and stickers, as well as carrying gift bags and other items that the wine team was handing out. Barefoot Cellars poured their $5.99 California Zinfandel along side their $16.99 Reserve 2002 Dry Creek Valley Zinfandel, giving consumers the opportunity to see the full scope of what the Barefoot winery has to offer.

Barefoot Cellars has been producing high quality affordable wines since 1986. Focusing on customer service and brand awareness, Barefoot Cellars has become one of the fastest growing brands in the country. One of the key factors to the incredible growth in popularity of the Barefoot has been the commitment to quality and consistency. Last year Barefoot Cellars received over 340 medals, more than any other wine in its category. Those medals are a tribute to the high standards held by the Barefoot Winemaker Jennifer Wall. "Barefoot has always been focused on giving the consumer what they want. We want each and every customer to feel secure in knowing that each time they buy a bottle of Barefoot it will exceed their expectations," commented Wall.

Barefoot Cellars finished 2004 with a company record growth of 56% over 2003, qualifying them for the Marvin Shanken, Impact Magazine Hot Brand Award for the second year in a row. Barefoot was also recently recognized by the Adams Beverage group as the Fast Track Growth Brand for 2004.

Barefoot will be attending the 2005, Zin in the City Spring Tour, for the Zinfandel Advocates and Producers. The event dates are as follows: San Diego, March 15th, Los Angeles, March 17th, Chicago, April12th, and New Orleans on April 14th. For more information on tickets for that event, you can log on to www.zinfandel.org.