We got our start as a "garage wine" back in the Sixties but really stepped up what Barefoot was about in 1986 when Michael Houlihan and partner Bonnie Harvey decided to relaunch the brand. The two of them, along with the first Barefooter, Randy Arnold, believed in making and selling wine that was both delicious and affordable and that could be enjoyed by everyone from first-time wine-consumers to hard-core aficionados.

We believe that we can both promote our brand and satisfy our desire to make the world a better place by partnering with various non-profits and pouring at various fund-raising events. Over the years, Barefoot has been a part of thousands of non-profit events and our popularity has grown along with our support of these ground-breaking organizations.

We took another big step in 2006 by becoming a sponsor of the Association of Volleyball Professions (AVP) Beach Volleyball supporting a grassroots sport that originated in our state-California. We’ve also teamed up with the grass roots non-profit, the Surfrider Foundation, to create the Barefoot Beach Rescue Project, designed to clean up beaches and ensure they are "Barefoot friendly." These two initiatives help us spread a sense of fun in the sun while furthering the Barefoot philosophy of giving back.

Over the years, our wines have garnered numerous accolades and professional awards, but more importantly to us, we have a growing circle of loyal fans who love to enjoy our wine and who have joined us in the spirit of giving back to our communities and to our world. For us, and we hope for all of you, that’s an achievement well worth toasting with a glass of Barefoot wine.