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Barefoot is the Official Wine Sponsor of the NFL Barefoot is the Official Wine Sponsor of the NFL

SUPER BOWL LX PAIRINGS PLAYBOOK

From pregame snacks to post-touchdown bites, we’ve got the perfect pairings for your SBLX watch party. Check out our starting matchups below for the big game!

ROLL THE TAPE

We put the win in wine with all-star snack pairings, unforgettable game days, tailgates, watch parties, and more—all made more fun and delicious by our easy-to-enjoy wines.

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents aged 21 or older of the United States (excluding UT and VA) and the District of Columbia only. Void where prohibited. Starts at 12:00:00 AM PT on 8/1/25 and ends at 11:59:59 PM PT on 12/31/25. There are two (2) ways to enter: 1) QR Code: scan the QR code found on participating Barefoot Cellars point of sale materials, click the link, and follow the instructions to complete and submit the entry form; 2) Website: visit https://www.barefootwine.com/nfl-super-bowl-sweeps.html/ and follow the instructions to complete and submit the entry form. Subject to Official Rules. Sponsor: E. & J. Gallo Winery.

Intended for adults 21 and over. Enjoy responsibly.
Circana Unify – Total US MULO + Conv, Total Wine by Brand, Dollar Sales, L52W Ending 9-21-25