Behind The Bottle

Wine Made Fun

We believe that wine, like life, should be less serious and more fun. As the most awarded wine brand in the world, with over 10,000 medals and accolades, we aim to serve you flavorful and approachable wines in all different sizes and formats to fit any taste and occasion.

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It Started in 1965...

When Davis Bynum created Barefoot Bynum Burgundy—the first ever Barefoot wine—in his garage in Albany, California.

And Then in 1986...

We changed our name to Barefoot Cellars, created the famous footprint label and quickly captured the hearts of our fans.

Finally in 1995...

We struck gold. Jennifer Wall, winemaker extraordinaire, joined our team and sprinkled her magic dust on our line of fun, delicious wines.

Our Winemaker

Meet Jennifer Wall—the native Californian and mother of three who’s been making Barefoot wines more delicious for over 25 years. With her boundless curiosity, creativity and good vibes, Jen has racked up more than 10,000 medals and countless accolades for her easy-to-enjoy wines. Loved by Barefooters around the globe, Jen is one of our most passionate voices for the charitable causes we love.

Love For All

Barefoot has been a proud, committed ally of the LGBTQIA+ community since 1988. That’s 35 years, y’all! From marching in Pride parades to partnering with and donating to various organizations, we’ve never shied away from standing with the LGBTQIA+ community. Join us as we continue to celebrate our vibrant community of friends and family being unapologetically themselves and full of flavor, just like Barefoot, for the next 35+ years.

Star Partners

As the Official Wine Sponsor of the NFL, our goal is to make wine more friendly and fun. So we've teamed up with America's favorite sport to show that enjoying wine can—and should—be as easy as enjoying the game!

Game On