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For the past 34 years, Barefoot has been a committed ally of the LGBTQ+ community

Through donations to LGBTQ+ causes, Pride marches, and supporting LGBTQ+ employees, Barefoot has never wavered in the belief that everyone should be accepted for who they are.

Introducing our new 2022 Barefoot Bubbly Sweet Rosé Pride Edition

We’re celebrating Pride in some of the best ways we know how—by supporting LGBTQ+ causes and unveiling a fresh new look for our 2022 Barefoot Bubbly Sweet Rosé Pride edition! It’s the wine with the same juicy taste you know and love, with a package inspired by the importance of connection, with a special focus on non-binary and gender non-conforming individuals. Whatever your pronouns are, we see you, we hear you and we support you! They, She, Ze or He, we support all people regardless of what labels they do or don’t identify as.

Join us by celebrating Pride every day, living with or without whatever labels we choose, and most importantly, loving exactly who we are.

LGBTQ+ Charitable Partnerships

We are proud to continue our support of Free Mom Hugs and The National Center for Transgender Equality (NCTE). *$1 of every case sold of our 2022 Barefoot Bubbly Sweet Rosé Pride edition will directly go to these important causes.

Free Mom Hugs - Building a better world, one hug at a time

Free Mom Hugs is a registered non-profit organization dedicated to educating families, churches and civic leaders on the value of the LGBTQ+ community. With 48 chapters across the country, they facilitate education, panel discussions and local pride event participation, as well as assisting members of the LGBTQ+ community with navigating the legal challenges of changing one’s name after transitioning.

The National Center for Transgender Equality

The National Center for Transgender Equality (NCTE) advocates to change policies and society to increase understanding and acceptance of transgender people. They created the landmark U.S. Transgender Survey in association with the LGBTQ+ Task Force—the first, most comprehensive study to quantify transgender people’s experiences in employment, healthcare, and other areas of life.


Randy, The Barefoot Guy, is Retiring!

Randy Arnold (he/him), known as the Barefoot Guy, has been a representative for Barefoot Winery for the past 32 years—and now he’s retiring! As one of the first “out” gay sales managers in the wine business, Randy has been a driving force behind Barefoot’s partnerships with non-profits that support the LGBTQ+ community. We want to take a moment (and raise a glass!) to Randy—and we couldn’t be prouder to have been part of his journey.



Over thirty years ago, we set out to make wine for
everyone, spreading inclusivity and positivity to wine lovers
everywhere — no matter who you are or who you love.

Your pride looks good on you

Barefoot will donate One U.S. Dollar ($1.00) to Charities for every case of the Brand’s 2022 pride product shipped to anywhere legal in the United States (exclusions apply) during the period of May 1, 2022 through January 31, 2023 (the “Promotion Term”), up to a maximum donation of One Hundred Twenty Thousand U.S. Dollars ($120,000.00) (the “Donation”), to be divided equally.

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