NEW LOOK
SAME GREAT TASTE!
Notice something different about Barefoot wine? That’s right—after more than 30 years, we decided it was time for a glow-up! Barefoot has always been about keeping things simple: no fancy jargon, no stuffy rules—just great wine and good vibes. And while our bottles now sport a bold new look, what’s inside is still the same Barefoot you know and love.
JEN'S TAKE
For over 30 years, Barefoot’s winemaker extraordinaire, Jen Wall, has been crafting wines that bring people together. The flavors, quality, and winemaking process remain exactly as they’ve always been—because why mess with something that’s already perfect?
Hear it from Jen herself:
SOME PRESSING QUESTIONS
Did the Wine Change?
Let’s clear up the big question: Did Barefoot’s wine change? The answer is simple—nope! America’s favorite wine is just as delicious and approachable as ever.
Why the Makeover?
We’ve always believed wine should be fun, approachable, and easy to enjoy—whether you’re a seasoned connoisseur or just getting started. Barefoot’s new packaging makes choosing your favorite bottle effortless, so you can focus on enjoying.
With vibrant colors, streamlined tasting notes, and easy-to-read labels, our updated design takes the guesswork out of wine shopping. Now, you can spot your favorites at a glance—and discover new ones in seconds. Whether it’s a cozy night in or a lively get-together, Barefoot’s glow-up makes wine shopping as fun and easy as sipping.
A Note on Tasting Notes
Part of the fun of wine is exploring its flavors and aromas—which everyone can experience a little differently. To make things easier, our new labels spotlight the two most prominent flavors in each wine.
For example, Barefoot Chardonnay now highlights apple and vanilla as its signature tasting notes. But rest assured, the subtle hints of peach, honey, and other layers are still there, adding richness and depth to every sip.
Think of it as a helpful guide: the tasting notes on the new labels are a starting point for your wine journey, not the whole story. So whether you’re sipping with fast food, slow food, or no food, Barefoot makes choosing wine intuitive, fun, and full of flavor.
A Fresh Look for Your Favorites
Here’s a close up look at Barefoot’s updated package color for three fan-favorite wines:
Cabernet Sauvignon:
Vibrant red packaging mirrors the bold layers of raspberry and blackberry jam packed into every sip.
Riesling:
Bright sky-blue reflects its crisp acidity, juicy fruit notes, and a touch of honey sweetness.
Chardonnay:
Glowing golden hues capture the luscious apple and vanilla notes with hints of peach and honey rounding out the profile.
READY TO CELEBRATE THE GLOW-UP?
Snap a pic of Barefoot’s new look, tag us on social media, and use the hashtag #BarefootGlowUp. You might just see your post featured in our feed! Cheers to keeping it fresh, fun, and oh-so Barefoot!
