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Celebrate
Pride 2022

We see you. We support you. We celebrate you. We’ve been a proud ally of the LGBTQ+ community for 34 years.



We’re continuing our partnership with Free Mom Hugs and The National Center for Transgender Equality (NCTE) by releasing a new Barefoot Bubbly Sweet Rosé package for Pride. We’re donating up to $120,000* throughout the year and appreciate your support as we donate to these important charities.

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Our new Barefoot Bubbly Sweet Rosé Pride edition is part of our unwavering commitment to the LGBTQ+ community. Our 2022 label is inspired by the importance of connection, with a special focus on non-binary and gender non-conforming/gender-expansive individuals.

Pride

Non-binary. What is it?
According to our partners at NCTE, non-binary is a term people use to describe genders that don’t fall within the binary genders of man or woman. Though most people identify as either a man or a woman, some of us don’t fit neatly into these categories. People may use different terms to describe themselves, with non-binary being one of the most common. Other terms include genderqueer, agender, or bigender, or gender fluid.

Pride Sweet Rosé

What’s one way I can connect with non-binary individuals?
Using an individual’s correct pronouns is an easy way to show respect and foster inclusivity. Here are a couple of ways that LGBTQ+ members and allies can help:

Share your pronouns – whether you’re meeting someone for the first time or using a social media profile, sharing your pronouns, regardless of your gender identity, is a way of welcoming others to express who they are. It also helps to encourage others to share their own pronouns. But if they don’t, that’s ok! Not everyone is ready to identify themselves.

Commonly Used Pronouns
Think of sharing your pronoun like sharing your name. We can’t guess someone’s name just by looking at them, just like we can’t guess their pronoun. Using preferred pronouns allows a person to feel seen and validated within a space. Think of it as looking into someone’s eyes and giving them a quick squeeze on the shoulder that says, “I see you and I respect you.”

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5 Ways to Promote a Pronoun Positive Environment

1. Introduce yourself with your preferred pronouns
Lead by example and offer your pronouns when you introduce yourself. Something as simple as:
“My name is x and my pronouns are y” works well. This way, you’ve expressed that you respect pronouns, and other individuals can, if they want, share their own.

2. Ask, “What are your pronouns?”
Asking someone for their pronouns at the start of a conversation shows that you welcome, respect and value diverse individuals. Kick off a conversation with, “What pronouns do you use?” or “How would you like me to refer to you?” It’s good to note that sharing pronouns is completely VOLUNTARY. Using someone’s name only is an excellent way to refer to them if they are uncomfortable sharing their pronouns.

3. Adding pronouns to your social media, email signature and business card is a great way to normalize sharing pronouns
With a quick profile and signature update, you’ll show your followers and associates that a simple change can make a difference.

4. Incorporate more gender-neutral language
Words have power! They have the power to isolate and shame people – even if that’s not the intention. However, they also have the power to make someone feel included, capable, and confident! More of this, please!
Work to remove unnecessary gendered words from your vocabulary, and look at phrases like “hey guys” or “dude” and observe whether you’re making those around feel included or not. Try saying, “hey everyone,” or “hey friends,” or just using your friend’s name. There’s plenty of gender-neutral language that you already know and use. Think about it! Salesperson, firefighter, flight attendant – we’ve already incorporated these non-gendered words into our language.

5. Apologize Quickly and Respectfully if You’ve Made a Pronoun Gaffe
As you adjust to calling someone by their preferred pronoun, you may accidentally use the wrong one. The best way to overcome this is to acknowledge your slip-up, offer a sincere apology and move on. People will recognize your honest mistake and will appreciate that you’re trying.

If someone corrects you, don’t take it personally. Be patient and respectful. You are bringing awareness and doing your best.

Pride

#ShineWithUs

Celebrate Pride and #ShineWithUs throughout the month and year long. Don’t forget to tag us in your favorite Pride pics!

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