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Barefoot stands with the Black Community

Last week, we spoke out to support the Black community and the eradication of racial injustice.

Today, we want to take the next step and be even more clear about the urgency we feel to take action. We are committed to drive positive change and be a force for good.

Our Commitment to Making A Difference

Barefoot reached out to the Equal Justice Initiative as part of a necessary step toward driving positive change and proudly donated $100,000 in support of making necessary changes in our criminal-justice system.

Founded over 30 years ago, the Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. We are proud to support them in these efforts and look forward to exploring additional opportunities to educate ourselves and others on how to be active allies.

But we can’t do it alone. We need your support changing the narrative on racial justice in America:

Please consider supporting the Equal Justice Initiative with a donation. Please take the time to educate yourself on the history of race in the U.S. and the critically important work EJI does in the area of criminal justice reform specifically. Please spread the word about EJI, their resources and the important work they do to your network. Conversations around the dynamics of social justice and race should be ongoing. We have initiated conversations within our own employee networks, and we plan to continue those conversations. We hope you do too.

The Path Forward

Recent events have led to a lot of pain and anguish in the Black community, and we must acknowledge and remember the names of those whose lives have been wrongfully stolen: Breonna Taylor, George Floyd, Tamir Rice, Trayvon Martin, Sandra Bland, Eric Garner, Ahmaud Arbery and many, many more over the course of history in the U.S.

It is also important not to lose sight of the resilience, strength and determination of Black people and the great beauty found in the Black community. Looking ahead to the future and celebrating the many gifts offered through Black culture is critically important to ensuring a positive future.

In 2019 Barefoot launched #projectpurplelight, a first-of-its-kind initiative for the wine industry, to celebrate the beauty of Black women by enabling them to share their unique experiences and express themselves unapologetically. As part of the campaign we created a live experience at the Summit21 conference in Atlanta in partnership with Blavity. We also supported the advancement of black arts and culture through a donation to the Black Art Futures Fund.

In 2020, we look forward to continuing the celebration of Black women and their collective beauty, especially given the current economic landscape. An estimated 90% of businesses led by people of color and women will not receive support through the government stimulus bill.* To help combat this challenge, Barefoot is currently exploring opportunities to directly support Black women-owned businesses and amplify the voices of the inspiring Black female entrepreneurs that we stan.

As we’ve seen thus far in 2020, the only constant is change, and we look forward to being a part of the change that we want to see!

We are listening to our community and you can always reach out directly to Barefoot here.